LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional network. It is seen as a new means of meeting business people or contacts in a bid to recruit or carry out some lines of business with other business personnel. It is expected of most individuals in professional occupations to have entered the world of LinkedIn due to the importance and necessity of it in today’s B2B market. It is also encouraged in many universities and colleges across the country for students to set up a LinkedIn page in order to assist them and give them the first step into the world of work.
LinkedIn is available in 20 languages which expands its availability and reach to various global business partners in numerous parts of the world. This acts as a medium for building global relationships and partnerships for many businesses across the globe, as global business is becoming further popular due to new mediums of social media and the World Wide Web.
When looking at social media as a whole, each social media platform has its own merits. For example, the sheer scale of Facebook, the ability to distribute news quickly via Twitter and the significant growth in Google Plus and the SEO benefits it provides. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use
This year 43% of marketers have found a customer on LinkedIn. LinkedIn has allowed connections to open up between people without having to get a collection of similar minded people in the same room together. LinkedIn is a great place to go to find industry leading professionals and who influence them, allowing you to interact with the professional community. LinkedIn has become one of the primary channels for businesses attracting and engaging other business.