SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for internet users to not click-through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. The higher a website naturally ranks in organic results of a search, the greater the chance that site will be visited by a user.
In search engine optimization, on-page optimization can be referred to the factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Content, Title Tags, URLs and Image alt text are key areas in achieving the best possible ranking in the SERP for all website administrators. Content must be relative and updated and include as many buzz words regarding the product or service being searched for on the search engine. The title tags, URL and Image alt text must be consistent with the content created and contain similar buzz words.
Once the on-page search engine marketing strategy is implemented, the attention is turned to off-page SEO, also known as content sourcing. By identifying the areas where your ideal buyer spends his time and offering targeted educational content curation in the form of whitepapers, blog posts, videos and webinars, we drive targeted traffic straight to your website.
This two-pronged SEO marketing approach results in your business getting found by more of the right buyers than ever before, thus increasing traffic to your website and generating more business overall.